Title
New Balance x NYC Marathon
Category
Experiential Design
Details
New Balance wanted to create a unique experience for their runners and all visiting from around the world for the NYC Marathon in 2018. We created vignettes of NYC memories such as the T-Shirt Deli, 5th Ave Window Shopping, Blocks of NYC - to create a mini experience within the larger setting of New York.
The event ran for two weekends in 2018 in the Jacob K. Javits center and was a massive success - grossing over $4 million+ in sales for NB in just two weekends of opening.
